WWD: Absolut Elyx Enters Brick-and-Mortar Retail for Lifestyle Collection

WWD spoke to CEO Jonas Tahlin about Elyx Boutique at the Fred Segal flagship store in Los Angeles and the upcoming pop-up store, the Elyx Boutique Buggy, at the Original Farmers Market. 

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WWD: Absolut Elyx Retails Lifestyle Collection - Elyx Boutique